Many businesses can garner a competitive edge when they replace their costly and unproductive local businessadvertising with a new kind of marketing that is separating the winners from the losers. Gone are the days when a local businessman could rely on the Yellow Pages to bring customers or clients to their brick and mortar establishment. A paradigm shift has taken place and people are now shopping for things they want and need through the Internet and increasing through their mobile device.
Search Engine Optimization, informally known as SEO, is now almost a necessity for local businesses to acquire and maintain a competitive edge. Strangely enough, many local businesses do not even have a website and just having an email address does not qualify as a presence on the Internet. But even though they may have a dynamite website with all the bells and whistles they may never be found if they are not listed on page one of Google, Yahoo or one of the other major search engines.
Search Engine Optimization is an art and science practiced by seasoned Internet marketers who are SEO experts who have gained their knowledge over their years of experience on the Internet. Of course it is knowledge and skill that can be acquired by anyone willing to put forth the time to learn and develop mastery but most local businessmen may not have the time or inclination to devote to this endeavor as they are too busy running their business or practicing their profession and must increasing rely on SEO experts to provide and maintain a competitive edge on the Internet.
Technology has replaced old forms of advertising and with the rapid emergence of mobile phones and devices; even computers may soon fall by the wayside. Billions of mobile phones are in use throughout the world and many people no longer have a land line and consequently, have no phone book. Of course the Yellow Pages people will gladly set up a website for local businesses for a huge price and will provide the same service for similar businesses in the same service area. While this provides an internet presence it falls very short of providing the competitive edge that a local business needs in today’s economy.
For a local business to acquire and maintain a competitive edge they may need to not only have a website but also be able to optimize it on the search engines. If they are not getting their money’s worth for their local business advertising dollar their money may be better spent by contracting with an Internet marketer who is an expert in search engine optimization. The sooner they do so the better as times are most definitely changing. They also need to start planning now for how they are going to compete as mobile phone advertising comes into full bloom within the next couple of years.
Media Motivators are SEO experts and can help local businesses acquire and maintain a competitive edge on the Internet and through mobile phone advertising as it continues to become increasing important. Unlike Yellow Pages, we only work with one business of a kind in a given service area and our work is guaranteed.
Is your local business advertising paying off for you? Are you getting your money’s worth from your advertising dollar? Is your advertising strategy bringing new customers or clients to your business or is it costing you more and bringing you less? If these questions are a concern to you, you are not alone. Most businesses on Main Street America are not getting the bang for their buck. Media Motivators may have the answer to your problems.
The economic crisis has had a tremendous impact on Main Street America and thousands of local businesses are suffering, but the economic recession is only part of their problem. Likely as not, they have fallen victim to a massive change in the way people shop or look for services. People may still look in the yellow pages to find the products or services they need but they look on the Internet to check out the business on Google or other search engines before making a decision. Thankfully they still prefer to buy locally, but if they can’t find you on the Internet they may choose to do business with your competition.
Many businesses have put out big bucks for a state-of-the-art website and wonder why it is not bringing in the business they expected. That expensive website may not be worth the hard earned money they paid for it if people can’t find it when they search. Most people, when searching on the Internet rarely look beyond page one and the top three sites get the lion’s share of clicks. If your listing is not one of the top three but still on page one you will get a few clicks but if you are not on page one you are out of luck. Rarely do people look beyond page one so if your site is listed on page two or three the likelihood is they your site will not get the traffic it deserves.
Maybe you are shelling out top dollar for one of those pay per click ads at the top of page one or paying a little less for one of the sideline pay per click ads. Perhaps you are not aware that organic spots on page one get substantially more clicks that the paid ads. Here’s how it breaks down:
The number one paid ad at the top of page one gets about 2% to 3% of clicks. The side paid ads get 1% to 2% of the clicks. The first organic or non paid spot on page one gets approximately 41% to 45% of the clicks. This represents in the neighborhood or 22 times more clicks than the number one paid ad. The number two organic position gets around 11% to 18% of the clicks, approximately ten times more clicks than the number one paid ad. The third organic or unpaid position gets around 7% to 15% or about 500% more than the number one paid ad. Positions 4 through 9 average around 2% or about equal to the number one paid ad. Oddly enough, the number 10 organic position gets about 3% to 4% of the clicks or about twice as many as the number one paid ad. For more precise information go to the following site. http://training.seobook.com/google-ranking-value
If you are shelling out lots of money for paid ads you may not be getting your money’s worth. Perhaps your conversion rate is not so bad but perhaps there is a way to save money on advertising and get better results. The experts at Media Motivators may be able to provide the traffic you need to optimize your business. Just remember that we will work with only one business of your type in a given service area, and we guarantee our results.
Get more leads and customers for your business faster and cheaper than almost any other advertising method you currently use.
Help you stand apart from your competitors and build valuable relationships with customers in tough economic times when every advantage is critical.
Create compelling video commercials for your business and place them strategically in Internet search engines where local consumers look for your products or services.
Use the latest technology to get your commercials blasted out all over the Internet in a matter of minutes-and keeps them there for months.
Real results, measured in leads and sales – A proven way to generate leads and customers even when usual methods don’t work as well as they used to.
Worldwide power aimed at your local market – The combined power of video and the Internet in one turnkey service provided by a company that understands your local market-because it’s based here, too.
Experts who guarantee their work – Our team of certified Internet video marketingexperts, trained and dedicated to get results for your business-or you get your money back. (What newspaper, radio station or TV channel has ever guaranteed your results?)
You and your business…on screen…for peanuts – Your own commercials, Internet TV and radio features about you and your business broadcast regularly to your market for way less money than you ever imagined possible.
