Is your local business advertising paying off for you? Are you getting your money’s worth from your advertising dollar? Is your advertising strategy bringing new customers or clients to your business or is it costing you more and bringing you less? If these questions are a concern to you, you are not alone. Most businesses on Main Street America are not getting the bang for their buck. Media Motivators may have the answer to your problems.

The economic crisis has had a tremendous impact on Main Street America and thousands of local businesses are suffering, but the economic recession is only part of their problem. Likely as not, they have fallen victim to a massive change in the way people shop or look for services. People may still look in the yellow pages to find the products or services they need but they look on the Internet to check out the business on Google or other search engines before making a decision. Thankfully they still prefer to buy locally, but if they can’t find you on the Internet they may choose to do business with your competition.

Many businesses have put out big bucks for a state-of-the-art website and wonder why it is not bringing in the business they expected. That expensive website may not be worth the hard earned money they paid for it if people can’t find it when they search. Most people, when searching on the Internet rarely look beyond page one and the top three sites get the lion’s share of clicks. If your listing is not one of the top three but still on page one you will get a few clicks but if you are not on page one you are out of luck. Rarely do people look beyond page one so if your site is listed on page two or three the likelihood is they your site will not get the traffic it deserves.

Maybe you are shelling out top dollar for one of those pay per click ads at the top of page one or paying a little less for one of the sideline pay per click ads. Perhaps you are not aware that organic spots on page one get substantially more clicks that the paid ads. Here’s how it breaks down:

The number one paid ad at the top of page one gets about 2% to 3% of clicks. The side paid ads get 1% to 2% of the clicks. The first organic or non paid spot on page one gets approximately 41% to 45% of the clicks. This represents in the neighborhood or 22 times more clicks than the number one paid ad. The number two organic position gets around 11% to 18% of the clicks, approximately ten times more clicks than the number one paid ad. The third organic or unpaid position gets around 7% to 15% or about 500% more than the number one paid ad. Positions 4 through 9 average around 2% or about equal to the number one paid ad. Oddly enough, the number 10 organic position gets about 3% to 4% of the clicks or about twice as many as the number one paid ad. For more precise information go to the following site.
http://training.seobook.com/google-ranking-value

If  you are shelling out lots of money for paid ads you may not be getting your money’s worth.  Perhaps your conversion rate is not so bad but perhaps there is a way to save money on advertising and get better results.  The experts at Media Motivators may be able to provide the traffic you need to optimize your business.  Just remember that we will work with only one business of your type in a given service area, and we guarantee our results.

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